Friendly Analytics is a Swiss web analytics service based on Matomo. It combines visitor reports with conversion goals, funnels, heatmaps, form analysis and e-commerce tracking, helping teams see how people use a website and where a journey breaks down.
Standard plans use hosting in Switzerland; the Enterprise offer also lists EU hosting and on-premises options. Paid plans differ by hit allowance and number of websites. Tracking can be configured without cookies, with IP anonymisation and URL-parameter filtering. Check the configuration and any consent requirements for the features you enable, especially session recordings.
Source: Product overview
